Ride with Confidence: BCF's Transferable Lifetime Warranty Ensures Enduring Quality for Every Owner.
Revolutionary Warranty Extension: Covering Both First and Second Owners
Starting January 1, 2026, the Belgian Cycling Factory (BCF), the esteemed parent company behind brands such as Ridley, Eddy Merckx, Nukeproof, and Aeres, will implement an innovative 'transferable lifetime warranty'. This pioneering policy is designed to benefit not only the initial purchaser but also any subsequent owners of their bicycle frames. This represents a substantial shift from conventional industry practices, offering unprecedented peace of mind to a broader spectrum of cyclists.
Understanding 'Lifetime': Defining the Durability of Your Bicycle Frame
It is crucial to clarify that the term 'lifetime' in this context refers to the technical lifespan of the bicycle frame itself, rather than the lifetime of the owner. BCF defines this as a period of up to 10 years from the original purchase date, provided the bicycle is used normally and undergoes annual maintenance by an authorized BCF dealer. This definition aligns with common standards across the cycling industry, ensuring a realistic and sustainable commitment to product durability.
Key Provisions of the Enhanced Warranty Policy
For the new warranty to be valid, bicycles must be registered within 30 days of their initial purchase. This updated 'lifetime' warranty supersedes the previous two- and five-year policies, offering extended coverage. Should a bicycle not be registered within the specified timeframe, a standard two-year warranty will automatically apply. This ensures a baseline level of protection for all BCF customers.
Industry Comparison: BCF Leads the Way in Transferable Coverage
In comparison to other major brands, BCF's new transferable warranty stands out. While companies like Specialized and Trek offer lifetime warranties for frames and forks to original owners upon registration, their coverage for second owners is typically limited to two or three years from the initial purchase date. Cervélo, another significant player, also provides a lifetime warranty exclusively for original owners, without extending it to subsequent buyers. BCF's initiative thus sets a new benchmark for customer-centric warranty services.
Special Considerations for Specialized Models: The Case of Nukeproof Downhill Bikes
For enthusiasts of off-road cycling, particularly those in the downhill discipline, it is important to note that Nukeproof Downhill models will maintain a two-year warranty. This specific provision acknowledges the extreme stresses and demanding conditions these bikes are subjected to, reflecting a practical approach to warranty coverage based on product usage and expected wear.
Leadership's Vision: Fostering Trust and Sustainability
Jochim Aerts, CEO of Belgian Cycling Factory, articulated the rationale behind this strategic move, stating, “This initiative reinforces BCF’s dedication to producing durable goods, promoting transparency, and cultivating enduring relationships with both riders and retailers.” He emphasized that the new warranty is part of a broader strategic decision to invest in long-term trust rather than focusing solely on short-term commercial gains. This commitment also extends to enhancing the residual value of bicycles from BCF's brands and supporting environmental sustainability by promoting longer product lifespans.
The Heritage and Future of Belgian Cycling Factory Brands
Belgian Cycling Factory is a family-owned enterprise with a rich history, exclusively partnering with independent dealers since 1997. The company prides itself on incorporating strong family values into its business operations and building robust relationships within its dealer network. BCF established the Ridley brand in 1997, launched the Aeres city and commuting bike brand in 2025, and expanded its portfolio by acquiring Eddy Merckx in 2017 and Nukeproof in 2025. This history underscores a commitment to quality and innovation.
Important Conditions for the New Warranty Policy
The new warranty policy applies to all bicycles purchased from January 1, 2026, provided they are registered within 30 days of purchase and adhere to transparent conditions regarding ongoing maintenance. As with any significant purchase, BCF advises customers to thoroughly review the complete terms and conditions if they plan to acquire a bicycle from any of its affiliated brands.