Since its inception in 2016, the brand Dôen, co-founded by sisters Margaret and Katherine Kleveland, has captivated the fashion world. The Kleveland sisters embarked on this venture to address a perceived void in the market, aiming to create clothing that resonated with a diverse female audience, bridging the gap between youthful professional attire and overly feminine styles. Their vision blossomed into a successful direct-to-consumer label, renowned for its ethereal dresses and charming floral prints, establishing itself as a prominent name in elegant, comfortable warm-weather fashion.
Dôen's journey has been marked by significant achievements, evolving from a niche brand into a widely recognized name. By 2025, Vogue Business projected the company to achieve $100 million in revenue, a testament to its widespread appeal and loyal customer base. The brand has expanded its physical presence with seven brick-and-mortar stores across the country and plans for further openings, underscoring its impressive growth. This success is fueled by a devoted community of followers who eagerly anticipate each new seasonal offering, consistently adding Dôen's signature pieces to their wardrobes.
To commemorate a decade of success, the Kleveland sisters have curated a special limited-edition collection, now available online. This celebratory release draws inspiration from Dôen's extensive archives, reinterpreting cherished designs with exquisite detailing and artisanal craftsmanship. Each piece in the collection reflects the brand's journey and its connection with its community, highlighted by the choice of longtime friend and model Alex Noiret as the muse for this milestone collection. The sisters look forward to further expanding the Dôen universe, enriching their core offerings, and establishing a global presence, all while cherishing their continued journey with their valued customers and partners.
Dôen's enduring success is a beacon of passion, creativity, and the strong connections forged within its community. The brand's journey demonstrates that by staying true to a unique vision and fostering genuine relationships, a business can not only thrive but also inspire. It's a reminder that beauty and elegance can be accessible and uplifting, enriching lives one exquisite garment at a time.