Unlocking a New Era of Entertainment: HBO Max's European Journey
HBO Max's Strategic European Launch and Prime Video Collaboration
Today marks a significant milestone for HBO Max as it extends its services into eight additional European nations, including prominent markets such as Germany, Italy, and Austria. Concurrently, the streaming giant has solidified an expanded partnership with Prime Video, enhancing their existing bundling agreements already in place across France, Spain, Sweden, Belgium, and the Netherlands. This dual strategy aims to maximize subscriber reach and convenience in these burgeoning markets.
Broadening the Horizon: New Territories and Future Prospects
The global streaming platform, a flagship offering from Warner Bros. Discovery, is now accessible in over 100 countries worldwide. With its recent launches in Italy, Germany, Austria, Switzerland, Luxembourg, Liechtenstein, Israel, and Greece, HBO Max is steadily progressing towards comprehensive coverage across the entire European continent. The United Kingdom and Ireland are slated to join this extensive network by late March, completing the service's major European rollout.
Enhanced Accessibility Through Local Partnerships
Beyond its agreement with Prime Video, HBO Max has secured additional strategic partnerships to bolster its presence in key regions. In Germany, following a distribution deal with RTL, the service will also be available via Waipu.tv. Swiss viewers will gain access through collaborations with Sunrise and Swisscom. Furthermore, customers of Telecom Italia's TIM platform in Italy will now have direct access to HBO Max's extensive content library, simplifying subscription for millions.
A Wealth of Content: Diverse Offerings for European Audiences
For the first time, subscribers in these newly launched territories will be able to immerse themselves in a comprehensive collection of content from HBO, Warner Bros. Pictures, Warner Bros. Television, the DC Universe, and Max Originals, all consolidated within a single platform. The platform boasts an impressive array of popular series such as "The Pitt," "It: Welcome to Derry," "House of the Dragon," "The Last of Us," "The White Lotus," and "Euphoria." Movie enthusiasts can look forward to blockbusters like "Superman," "The Batman," "Dune," and the beloved "Harry Potter" franchise. This expansion also conveniently precedes the Olympic Winter Games Milano Cortina 2026, which will be live-streamed on HBO Max from February 6 to 22.
Leadership's Vision for Global Expansion
JB Perrette, CEO and president of global streaming and games at Warner Bros. Discovery, expressed enthusiasm about the company's ambitious expansion. He highlighted the excitement of initiating the new year by penetrating some of the world's largest economies and continuing to introduce HBO Max to new viewers. Perrette reiterated the upcoming launch in the U.K. and Ireland as the final step in completing HBO Max's widespread European deployment, underscoring a clear strategic roadmap for global growth.
Sustained Growth Amidst Evolving Market Dynamics
Since its initial launch in the U.S. in 2020, HBO Max has systematically expanded its global footprint across Latin America, various parts of Europe, and Asia. As of Q3 2025, Warner Bros. Discovery reported an impressive 128 million global streaming subscribers, demonstrating robust growth. Despite recent industry shifts, including news surrounding Netflix's acquisition discussions involving Warner Bros. Discovery, the company remains steadfast in its commitment to drive forward with HBO Max's European expansion plans, reinforcing its market position and subscriber base.